2 posts tagged “public relations”

Foursquare is a location-based social game and activities finder that lets users describe and discover activities that are nearby where they hangout.  Played mainly on mobile phones like the iPhone and Android-based phones, Foursquare started by rewarding virtual 'points' and 'badges' for participating in activities.  Frequent visitors to a location could also vie to become the 'Mayor' or 'Deputy Mayor' of some locations and sometimes the venue would reward the Mayor (if the venue was a bar, the mayor might get free drinks).

Foursquare today fomallized thier business program as 'Foursquare For Business' where they actively assist business in setting up loyalty programs based on Foursquare.

Jennifer Van Grove at Mashable wrote an article on it today called "Foursquare Beats Twitter to Local Advertising Goldmine"

Foursquare is something we have been discussing at Tunheim Partners since earlier in the year, and I am certain we will soon start seeing it used as a key tool in local vanue promotion soon.

I was catching myself up on Beth Kantor's blog this morning and found out in a guest post by Michael Hoffman that YouTube was now allowing members of their Nonprofit Program to embed overlays at any point in their videos that allow viewers to go off-site to make a donation.

This a a huge boon for non-profits who are funded, at least in part, through donations. It works just as well for petition drives for social change campaigns. It's also a great way to get viewers more information and get them signed up for further contact, even if they don't end up donating.

YouTube should be commended for providing great functionality especially since they know people might not come right back to YouTube after clicking off-site.