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    <title>Somnus Vox</title>
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    <updated>2008-04-30T05:54:47Z</updated> 
    <author>
        <name>somnus</name>
        <uri>http://somnus.vox.com/?_c=feed-atom-full</uri>
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    <id>tag:vox.com,2006:6p00d4142a48563c7f/</id> 
    <subtitle>&quot;It&#39;s like all day long he&#39;s just talking in his sleep...&quot;</subtitle>  
    
    <entry>
        <title>Fake Whois used in DDoS</title>   
        <link rel="alternate" type="text/html" title="Fake Whois used in DDoS" href="http://somnus.vox.com/library/post/fake-whois-used-in-ddos.html?_c=feed-atom-full" />  
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        <published>2008-04-30T05:54:47Z</published>
        <updated>2008-04-30T05:54:47Z</updated>
    
        <author>
            <name>somnus</name>
            <uri>http://somnus.vox.com/?_c=feed-atom-full</uri>
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        <p>I ran into an interesting, and troubling, situation today where some folks I know received an email informing them that their domain was being used in a <a href="http://en.wikipedia.org/wiki/Distributed_denial_of_service#Distributed_attack">DDoS</a> attack on a website in Australia.</p><p>The really weird things was that the website listed in the complaint email was one they had never heard of.</p><p>At first glance, it appeared to be some kind of fishing email.&#160; But, upon digging further it turned out that the domain the complaint named was indeed listed under the address and phone number of my associates for technical, organization, and billing contacts.&#160; Only the email address was different (clearly a one-off yahoo mail address).</p><p>Someone had lifted the contact information of my associates from, either one of their legitimate domain registrations, or from their corporate site and used it to register a domain at <a href="http://smallbusiness.yahoo.com/domains/">Yahoo! Domains</a>. The domain was then used in a DDoS attack and the blame (at least initially) fell on my associates.</p><p>There is no reason that whoever was behind this could not have inserted my associates corporate email too, leaving no trail at all (especially if they uses a stolen credit card number for the transaction, as I suspect they did).</p><p>With enough domains falsely registered under a single company&#39;s contact info, not only could a DDoS service be launched, but the spoofed company could end up spending a tremendous amount of time clearing their name and getting rid of the spoofed domain registrations. A double DDoS. One virtual. One real.</p><p>I have to admit, I&#39;m actually surprised I haven&#39;t heard about this being a widespread problem...it certainly seems like it could easily and quickly become one.</p><p>I must give a plug for Yahoo here ...once contacted they quickly shut down and canceled the domain and promised to investigate further.</p><p><br /> </p>   <p style="clear:both;"> 
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        </content> 
    <category term="web" scheme="http://somnus.vox.com/tags/web/" label="web" /> 
    <category term="fake" scheme="http://somnus.vox.com/tags/fake/" label="fake" /> 
    <category term="attacks" scheme="http://somnus.vox.com/tags/attacks/" label="attacks" /> 
    <category term="whois" scheme="http://somnus.vox.com/tags/whois/" label="whois" /> 
    <category term="domain registration" scheme="http://somnus.vox.com/tags/domain+registration/" label="domain registration" /> 
    <category term="spoofing" scheme="http://somnus.vox.com/tags/spoofing/" label="spoofing" /> 
    <category term="ddos" scheme="http://somnus.vox.com/tags/ddos/" label="ddos" /> 
    </entry> 
    
    <entry>
        <title>What the heck is Scarlet...?</title>   
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        <published>2008-04-17T02:11:10Z</published>
        <updated>2008-04-30T05:36:05Z</updated>
    
        <author>
            <name>somnus</name>
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        <p>For the past two days ads have been popping up all of the interwebs, on TV and (reportedly) in print for some new series called Scarlet.&#160; <a href="http://www.scarletseries.tv/main.aspx?lang=us_en">Check out the website and trailer</a>. The Web site is very high quality, the ads are on expensive sites (Yahoo, Gizmodo, others), the video is of good production quality and <a href="http://youtube.com/watch?v=n3ckFAdY3s4">shows up in the usual places</a>, and they list decent actors (<a href="http://imdb.com/name/nm0853573/">Natassia Malthe</a>)&#160;and a good director (<a href="http://imdb.com/name/nm0638354/">David Nutter</a>).</p>
<p>Yet the voiceover and actual shots are super cheesey and over the top, it lacks&#160;most of the critical details (no network listed), and the trailer scenes seem to make no sense at all (not in a mysterious way - just in a thrown togather randomly way).</p>
<p>It is so obviously a fake or spoof that I have to assume it&#39;s a viral ad for something.&#160; What amazes me is that no one has leaked what it&#39;s for.&#160; Despite it&#39;s cheese factor, I think it;s going to work.&#160; I can&#39;t wait to find out who&#39;s behind it and whether a (seemingly) large amount of cash and a good lid on leaks can generate guaranteed buzz. I think it can...</p>   <p style="clear:both;"> 
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        </content> 
    <category term="marketing" scheme="http://somnus.vox.com/tags/marketing/" label="marketing" /> 
    <category term="pr" scheme="http://somnus.vox.com/tags/pr/" label="pr" /> 
    <category term="video" scheme="http://somnus.vox.com/tags/video/" label="video" /> 
    <category term="viral" scheme="http://somnus.vox.com/tags/viral/" label="viral" /> 
    <category term="cheesy" scheme="http://somnus.vox.com/tags/cheesy/" label="cheesy" /> 
    <category term="scarlet" scheme="http://somnus.vox.com/tags/scarlet/" label="scarlet" /> 
    </entry> 
    
    <entry>
        <title>Interesting Legal Puzzle #1: GrandCentral Bug</title>   
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        <link rel="service.post" type="application/atom+xml" title="Interesting Legal Puzzle #1: GrandCentral Bug" href="http://somnus.vox.com/library/post/interesting-legal-puzzle-1-grandcentral-bug.html?_c=feed-atom-full#comments" /> 
        <link rel="service.edit" type="application/atom+xml" title="Interesting Legal Puzzle #1: GrandCentral Bug" href="http://www.vox.com/atom/svc=post/asset_id=6a00d4142a48563c7f00e398e659310005" />          <id>tag:vox.com,2008-03-16:asset-6a00d4142a48563c7f00e398e659310005</id>
        <published>2008-03-16T03:33:39Z</published>
        <updated>2008-03-16T03:33:39Z</updated>
    
        <author>
            <name>somnus</name>
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        <p>I have run into more than a few legal puzzels in my time that would be completely straightforward...until &quot;the Internet&quot; is dropped into the mix.</p>
<p>One that crossed my mind recently is the <a href="http://www.callcorder.com/phone-recording-law-america.htm#State%20Laws%20(Table)">legality of recording phone calls</a>&#160;when using GrandCentral.</p>
<p>Normally, as long as one party to the calls knows about the recording it is legal (so if one of the parties initiates the recording, notification is defacto).&#160; This is the federal statutory requirment, and the requirment of most states.</p>
<p>However, some states require both parties to be notified (which is why you get the message about recording for &quot;quality assurance&quot; purposes during many business calls).&#160; California is one of these states.</p>
<p>Now, lets say I use an internet based phone system like <a href="http://grandcentral.com/">GrandCentral </a>(a <a href="http://google.com">Google </a>beta service) and my GrandCentral Number is a California area code.&#160; Anyone who is calling me would assume they are calling California and that California rules would apply.&#160; But, GrandCentral has a recording function that works just fine without notification, even calling a California number. And, in fact,&#160;the call may never be completed anywhere near California.&#160; It gets handled by GrandCentral and may ring my mobile (or landline)&#160;phone anywhere in the world.&#160; Maybe I take the call in Alaska (no two party notification requirement). Am I breaking California law if I record it?&#160; What if I take the call in Singapore where I could go to jail for recording...? But, of course,&#160;the actual recording is taking place at a Google facility -&#160;who knows where?&#160; Maybe the facility is in California (breaking the law?).&#160; Maybe it&#39;s in New York (no two party requirment - so is it legal?).&#160; Who the heck knows?&#160; Nobody...that&#39;s who.</p>
<p>We can toss this on the heap of stuff that will not be decided without a test case in every state and every Federal district. </p>
<p>It also would make a good addition to&#160;the Internet law book I&#39;ll never write.</p>
<p>&#160;</p>   <p style="clear:both;"> 
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        </content> 
    <category term="internet" scheme="http://somnus.vox.com/tags/internet/" label="internet" /> 
    <category term="google" scheme="http://somnus.vox.com/tags/google/" label="google" /> 
    <category term="puzzle" scheme="http://somnus.vox.com/tags/puzzle/" label="puzzle" /> 
    <category term="phones" scheme="http://somnus.vox.com/tags/phones/" label="phones" /> 
    <category term="law" scheme="http://somnus.vox.com/tags/law/" label="law" /> 
    <category term="grandcentral" scheme="http://somnus.vox.com/tags/grandcentral/" label="grandcentral" /> 
    </entry> 
    
    <entry>
        <title>Xobni to my Rescue...!</title>   
        <link rel="alternate" type="text/html" title="Xobni to my Rescue...!" href="http://somnus.vox.com/library/post/xobni-to-my-rescue.html?_c=feed-atom-full" />  
        <link rel="service.post" type="application/atom+xml" title="Xobni to my Rescue...!" href="http://somnus.vox.com/library/post/xobni-to-my-rescue.html?_c=feed-atom-full#comments" /> 
        <link rel="service.edit" type="application/atom+xml" title="Xobni to my Rescue...!" href="http://www.vox.com/atom/svc=post/asset_id=6a00d4142a48563c7f00e398e180030004" />          <id>tag:vox.com,2008-02-29:asset-6a00d4142a48563c7f00e398e180030004</id>
        <published>2008-02-29T21:56:10Z</published>
        <updated>2008-02-29T21:56:56Z</updated>
    
        <author>
            <name>somnus</name>
            <uri>http://somnus.vox.com/?_c=feed-atom-full</uri>
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        <p>I used to use a great plugin for Outlook called &quot;Lookout&quot; that handled the&#160;indexing of&#160;my email and files (local and network).</p>
<p>It did super fast searches, used very little resources, and was free.&#160; It was a Microsoft beta program and was only around for a few years.&#160; They got rid of it when they incorporated search into Vista.</p>
<p>The problem with Vista&#39;s search (as well as Google desktop search) is that when the file set get large (3+GB email and 100GB&#39;s of files) it uses up a ton of resources and slows things down to an unacceptable degree.&#160; Neither MS or Google desktop search is&#160;all that standout on indexing network files either.</p>
<p>Man, how I miss Lookout!</p>
<p>That why I was so excited to <a href="http://www.techcrunch.com/2008/02/29/microsoft-may-buy-email-startup-xobni/">read </a>in <a href="http://techcrunch.com/">TechCrunch </a>about a new indexer (and much more) called <a href="http://www.xobni.com/?friend=65148">Xobni </a>(&quot;inbox&quot; backwards - oh how these email search apps like the backwords spelling!), now in beta and about to be aquired by Microsoft.&#160; It looks like a lightning fast indexer, with catogorization, meta data, threaded discussions, and web-lookup thrown in.</p>
<p>Oh, how I want this!!!</p>
<p>I&#39;m hoping to start the beta soon!</p>
<p><a href="http://www.xobni.com/?friend=65148">Check&#160;Xobni out!</a></p>   <p style="clear:both;"> 
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        </content> 
    <category term="business" scheme="http://somnus.vox.com/tags/business/" label="business" /> 
    <category term="email" scheme="http://somnus.vox.com/tags/email/" label="email" /> 
    <category term="techcrunch" scheme="http://somnus.vox.com/tags/techcrunch/" label="techcrunch" /> 
    <category term="web 2.0" scheme="http://somnus.vox.com/tags/web+2.0/" label="web 2.0" /> 
    <category term="outlook" scheme="http://somnus.vox.com/tags/outlook/" label="outlook" /> 
    <category term="application" scheme="http://somnus.vox.com/tags/application/" label="application" /> 
    <category term="lookout" scheme="http://somnus.vox.com/tags/lookout/" label="lookout" /> 
    </entry> 
    
    <entry>
        <title>e-Strategy online marketing site goes live!</title>   
        <link rel="alternate" type="text/html" title="e-Strategy online marketing site goes live!" href="http://somnus.vox.com/library/post/e-strategy-online-marketing-site-goes-live.html?_c=feed-atom-full" />  
        <link rel="service.post" type="application/atom+xml" title="e-Strategy online marketing site goes live!" href="http://somnus.vox.com/library/post/e-strategy-online-marketing-site-goes-live.html?_c=feed-atom-full#comments" /> 
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        <published>2008-01-30T18:54:30Z</published>
        <updated>2008-01-30T18:56:21Z</updated>
    
        <author>
            <name>somnus</name>
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        <p>Our agency has <a href="http://internetnews.e-strategy.com/">a great new communications channel </a>devoted to our e-Strategy online practice. <a href="http://www.e-strategy.com/staff.asp?bio=David-Erickson">David Erickson</a>, our very own in-house SEO maestro, online communications guru and fellow e-Strategy Director, put it to gather to illuminate new thinking in online communication and marketing, and to showcase the stellar talent and services we bring to bear on behalf of our clients every day.</p>
<p><a href="http://internetnews.e-strategy.com/">Check it out today</a> - and <a href="http://www.onlinereminders.net/">keep checking it out day after day</a>! (Heck, <a href="http://feeds.feedburner.com/e_strategycom/Internet_News">add it as a feed</a>&#160;now!)</p>
<p>Plus - it&#39;s getting me back into my blogging groove.&#160; Go blogging groove!!! Go!!!</p>   <p style="clear:both;"> 
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        </content> 
    <category term="seo" scheme="http://somnus.vox.com/tags/seo/" label="seo" /> 
    <category term="online marketing" scheme="http://somnus.vox.com/tags/online+marketing/" label="online marketing" /> 
    <category term="channel" scheme="http://somnus.vox.com/tags/channel/" label="channel" /> 
    <category term="announcement" scheme="http://somnus.vox.com/tags/announcement/" label="announcement" /> 
    <category term="agency" scheme="http://somnus.vox.com/tags/agency/" label="agency" /> 
    <category term="online pr" scheme="http://somnus.vox.com/tags/online+pr/" label="online pr" /> 
    <category term="e-strategy" scheme="http://somnus.vox.com/tags/e-strategy/" label="e-strategy" /> 
    <category term="david erickson" scheme="http://somnus.vox.com/tags/david+erickson/" label="david erickson" /> 
    </entry> 
    
    <entry>
        <title>Wikipedia - Excluding knowlege on &quot;principle&quot; = Bad</title>   
        <link rel="alternate" type="text/html" title="Wikipedia - Excluding knowlege on &quot;principle&quot; = Bad" href="http://somnus.vox.com/library/post/wikipedia---excluding-knowlege-on-principle-bad.html?_c=feed-atom-full" />  
        <link rel="service.post" type="application/atom+xml" title="Wikipedia - Excluding knowlege on &quot;principle&quot; = Bad" href="http://somnus.vox.com/library/post/wikipedia---excluding-knowlege-on-principle-bad.html?_c=feed-atom-full#comments" /> 
        <link rel="service.edit" type="application/atom+xml" title="Wikipedia - Excluding knowlege on &quot;principle&quot; = Bad" href="http://www.vox.com/atom/svc=post/asset_id=6a00d4142a48563c7f00e398aa3ecc0002" />          <id>tag:vox.com,2007-09-19:asset-6a00d4142a48563c7f00e398aa3ecc0002</id>
        <published>2007-09-19T18:13:18Z</published>
        <updated>2007-09-19T18:15:28Z</updated>
    
        <author>
            <name>somnus</name>
            <uri>http://somnus.vox.com/?_c=feed-atom-full</uri>
        </author>
    
        
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        <p><a href="http://wikiscanner.virgil.gr/">Wikiscanner </a>has been getting a ton of <a href="http://www.wired.com/politics/onlinerights/news/2007/08/wiki_tracker">attention </a>lately. With <a href="http://wonkette.com/politics/dept&#39;-of-maturity/cia-vatican-dccc-fox-news-new-york-times-all-just-fucking-around-on-wikipedia-289858.php">articles </a>cropping up all over the <a href="http://en.wikipedia.org/wiki/Wikiscanner">place </a>detailing editing &quot;abuses&quot; by corporations, the government and PR firms.&#160; When you look over these articles or, perish the thought, actually use wikiscanner yourself, you end up finding that abuse is fairly rare.&#160; Most cases of changing articles are factual in nature.</p>
<p>However, there seems to be a <a href="http://www.prweek.com/us/search/article/734853/Tool-draws-attention-firms-Wikipedia-edits/">very vocal group of folks </a>who think that any change in wikipedia information by a corporations/government agency or a public relations firm is taboo.</p>
<p><strong>I think this is crazy!&#160; </strong></p>
<p>Wikipedia is about creating the most expansive base of factual knowledge possible.&#160; The plain fact is that, often times the people with the most depth of knowledge on a topic are people who work at - or work for -&#160;the entity that the facts describe.</p>
<p>If you want to exclude information about the CIA just because it comes from a CIA employee you will possibly exclude the most accurate and timely information.&#160; The same is true about a General Motors product being described by a GM employee, or a James Blunt entry being edited by James Blunt&#39;s PR agency.</p>
<p>I&#160;have no problem with full disclosure.&#160; Editors should let folks know their background in their profile.&#160; And this is especially true if they have a connection to the topics they are editing. And people should not be entering opinion, or &quot;edited backstory&quot; about their corporation/agency/clients.&#160; But <strong>facts should not be excluded from them </strong>based on thier emplyer.&#160;&#160;In reality, <strong>facts should&#160;be demanded of them</strong>. </p>
<p>To decry editing from classes of people that may have usful information to add should be considered antithetical to wikipedia&#39;s mission. To claim otherwise is to lock up knowlege based&#160;purely on ad hominem grounds.&#160; And that&#39;s a ridiculous waste.</p>   <p style="clear:both;"> 
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        </content> 
    <category term="rant" scheme="http://somnus.vox.com/tags/rant/" label="rant" /> 
    <category term="pr" scheme="http://somnus.vox.com/tags/pr/" label="pr" /> 
    <category term="wikipedia" scheme="http://somnus.vox.com/tags/wikipedia/" label="wikipedia" /> 
    <category term="social media" scheme="http://somnus.vox.com/tags/social+media/" label="social media" /> 
    </entry> 
    
    <entry>
        <title>The Perils of Corporate Email</title>   
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        <published>2007-07-19T20:16:07Z</published>
        <updated>2007-08-06T14:38:19Z</updated>
    
        <author>
            <name>somnus</name>
            <uri>http://somnus.vox.com/?_c=feed-atom-full</uri>
        </author>
    
        
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        <p><span style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><span style="color: #000000">
<p><span style="color: #333333"><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &#39;Trebuchet MS&#39;; mso-bidi-font-family: Arial">I recently had the following scenario related to me by a good&#160;friend of mine:</span><span style="FONT-FAMILY: &#39;Trebuchet MS&#39;"></span></span></p>
<blockquote>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #006666; FONT-FAMILY: &#39;Trebuchet MS&#39;; mso-bidi-font-family: Arial">Someone sent out at our company yesterday a broadcast e-mail to everyone in the corporation asking if they had a recommendation for a specific situation. It happens occasionally.</span><span style="FONT-FAMILY: &#39;Trebuchet MS&#39;"></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #006666; FONT-FAMILY: &#39;Trebuchet MS&#39;; mso-bidi-font-family: Arial">Someone else replied to all with a specific suggestion. She should have replied only to the sender, but not a big deal.</span><span style="FONT-FAMILY: &#39;Trebuchet MS&#39;"></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #006666; FONT-FAMILY: &#39;Trebuchet MS&#39;; mso-bidi-font-family: Arial">Then someone else replied to all asking to be removed from this list (possibly facetiously, possibly not). Oh, my, the results were entertaining.</span><span style="FONT-FAMILY: &#39;Trebuchet MS&#39;"></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt; COLOR: #006666; FONT-FAMILY: &#39;Trebuchet MS&#39;; mso-bidi-font-family: Arial">In the end, more than 75 e-mails were sent to everyone in the company, each one a variation of:</span><span style="FONT-FAMILY: &#39;Trebuchet MS&#39;"></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: &#39;Trebuchet MS&#39;"><span style="font-size: medium">&#160;</span></span></p>
<ul type="disc">
<li class="MsoNormal" style="MARGIN: 0in 0in 0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><span style="FONT-SIZE: 10pt; COLOR: #006666; FONT-FAMILY: &#39;Trebuchet MS&#39;; mso-bidi-font-family: Arial">Take me off this list, too. </span><span style="FONT-FAMILY: &#39;Trebuchet MS&#39;"></span></li>
<li class="MsoNormal" style="MARGIN: 0in 0in 0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><span style="FONT-SIZE: 10pt; COLOR: #006666; FONT-FAMILY: &#39;Trebuchet MS&#39;; mso-bidi-font-family: Arial">Everyone <em>please</em> stop replying to all. </span><span style="FONT-FAMILY: &#39;Trebuchet MS&#39;"></span></li>
<li class="MsoNormal" style="MARGIN: 0in 0in 0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><span style="FONT-SIZE: 10pt; COLOR: #006666; FONT-FAMILY: &#39;Trebuchet MS&#39;; mso-bidi-font-family: Arial">Individuals making fun of the whole thing (e.g. the e-mail that simply stated “I just wanted to be the 40<sup>th</sup> person to send an e-mail in this thread.”) </span><span style="FONT-FAMILY: &#39;Trebuchet MS&#39;"></span></li></ul></blockquote>
<p><span style="color: #333333"><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &#39;Trebuchet MS&#39;; mso-bidi-font-family: Arial">Their IT guy estimated approximately a half a million e-mails were generated internally.</span><span style="FONT-FAMILY: &#39;Trebuchet MS&#39;"></span></span></p>
<p><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &#39;Trebuchet MS&#39;; mso-bidi-font-family: Arial"><span style="color: #333333">My friend </span><a href="http://www.math.com/students/calculators/source/basic.htm"><span style="color: #144692">estimated</span></a><span style="color: #333333">&#160;that, even if each email took only 1 second for people to look at and delete, there were still 17 working days lost cumulatively to this email chain.</span></span><span style="FONT-FAMILY: &#39;Trebuchet MS&#39;"></span></p>
<p><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &#39;Trebuchet MS&#39;; mso-bidi-font-family: Arial"><span style="color: #333333">It really underscores how modern tools - in this case </span><a href="http://blogs.mediapost.com/email_insider/?p=419"><span style="color: #144692">email</span></a><span style="color: #333333"> - aren’t always&#160;all that modern anymore and are, at least in some cases, not even the right tools for the job...</span></span><span style="FONT-FAMILY: &#39;Trebuchet MS&#39;"></span></p>
<p><span style="color: #333333"><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &#39;Trebuchet MS&#39;; mso-bidi-font-family: Arial">Imagine if employees had specific spaces on their corporate intranets where teams could outline problems with members who would likely have the knowledge and background to solve them.</span><span style="FONT-FAMILY: &#39;Trebuchet MS&#39;"></span></span></p>
<p><span style="color: #333333"><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &#39;Trebuchet MS&#39;; mso-bidi-font-family: Arial">Imagine if employees could post a request for information in a common area devoted to the kind of knowledge they were seeking. Then other employee, who had something useful to contribute to solving the problem, could discuss the situation in a threaded discussion.</span><span style="FONT-FAMILY: &#39;Trebuchet MS&#39;"></span></span></p>
<p><span style="color: #333333"><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &#39;Trebuchet MS&#39;; mso-bidi-font-family: Arial">Imagine if solutions could be presented in these spaces in a format that could be easily tagged, searched for, and even modified in the future as others refined the processes and added to the base of knowledge.</span><span style="FONT-FAMILY: &#39;Trebuchet MS&#39;"></span></span></p>
<p><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &#39;Trebuchet MS&#39;; mso-bidi-font-family: Arial"><span style="color: #333333">But, of course, no imagination is really necessary. All these </span><a href="http://somnus.vox.com/library/post/sharepoint-success.html"><span style="color: #144692">tools</span></a><span style="color: #333333"> exist - and a few forward thinking companies have already implemented them.<span style="mso-spacerun: yes">&#160; </span>Now all those companies need are enough forward thinking employees to really make them work.</span></span><span style="FONT-FAMILY: &#39;Trebuchet MS&#39;"></span></p>
<p><span style="color: #333333"><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &#39;Trebuchet MS&#39;; mso-bidi-font-family: Arial">Much has been made about the Web 2.0 revolution and the rapid rise of social media over the last two years.<span style="mso-spacerun: yes">&#160; </span>And, while the public social-media-scape makes general social relationships easier to form and maintain (and will surely generate some new Web-billionaires in the process), the real economic promise of the Web 2.0 revolution is going to come from within corporations. I truly believe internal social collaboration and sharing is the next big productivity step about to be taken by companies that rely on knowledge workers.</span><span style="FONT-FAMILY: &#39;Trebuchet MS&#39;"></span></span></p>
<p><span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &#39;Trebuchet MS&#39;; mso-bidi-font-family: Arial"><span style="color: #333333">The key, of course, is to get those knowledge workers to “get it” and contribute their private-knowledge base into the whole public-knowledge base of a corporation where it can mix with other’s contributions creating a “</span><a href="http://en.wikipedia.org/wiki/Force_multiplier"><span style="color: #144692">force-multiplying</span></a><span style="color: #333333">” effect. Employees need to realize that the old adage about money is now just as true about time…It takes time to make time.<span style="mso-spacerun: yes">&#160; </span>A little time spent by a few folks on an internal social-media site (perhaps a blog, wiki or discussion group) would have saved a company 17 days of worker productivity. Imagine the bright future for the first few companies with employees who really get that!</span></span><span style="FONT-FAMILY: &#39;Trebuchet MS&#39;"></span></p>
<p></p></span></span></p>   <p style="clear:both;"> 
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        </content> 
    <category term="business" scheme="http://somnus.vox.com/tags/business/" label="business" /> 
    <category term="email" scheme="http://somnus.vox.com/tags/email/" label="email" /> 
    <category term="social media" scheme="http://somnus.vox.com/tags/social+media/" label="social media" /> 
    <category term="intranet" scheme="http://somnus.vox.com/tags/intranet/" label="intranet" /> 
    </entry> 
    
    <entry>
        <title>Twitter or Pownce...?</title>   
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        <published>2007-07-06T08:17:24Z</published>
        <updated>2007-07-06T08:19:52Z</updated>
    
        <author>
            <name>somnus</name>
            <uri>http://somnus.vox.com/?_c=feed-atom-full</uri>
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        <p><a href="http://www.webware.com/">Webware</a>&#160;had an interesting <a href="http://www.webware.com/8301-1_109-9739958-2.html?tag=nl.e501">article</a>&#160;on whether to go with Twitter or Pownce for your nanoblogging<strong><span style="FONT-SIZE: 1.56em">*</span></strong> needs.</p>
<p>The article&#39;s obvious answer was &quot;whatever service all your friends are on&quot;.&#160; Which makes a lot of sense.</p>
<p>For me, the obvious answer was Twitter - because I&#39;m only going to update it frequently if I can text in my updates.</p>
<p>But then author Rafe Needleman hits me with the big gun, and realization dawns...</p>
<p><span style="color: #660000">&quot;...give Pownce a serious look, <em>especially</em> if you&#39;re thinking of using it in a work setting. With Pownce, you can easily set up a group of contacts, and use the service to keep co-workers up to date on what you&#39;re doing as well as the latest versions of documents you&#39;re working on. Also in Pownce, replies to particular nanoblog entries are easily tracked in their own threads, on their own pages. If something you write starts a discussion, it&#39;s much easier to keep track of what people are saying than it is on Twitter. Again, this is a great feature for business users.&quot;</span></p>
<p><span style="color: #000000">Pownce is a business tool!!!</span></p>
<p><span style="color: #000000">Agency wide info...No Problem!&#160; Team updates...No Problem!&#160; Place-independant access to working documents...Again, no Problamo!</span></p>
<p>And so now, it all makes sense to me (it might even make the IM clamor-crowd happy! Mmmmm...).</p>
<p>(Now we just need the agency Facebook up and we&#39;ll really have some&#160;crazy integration!)</p>
<p><em><strong><span style="FONT-SIZE: 1.56em">*</span></strong>Twitter/Powce/jaiku&#160;= &quot;Nanoblogs&quot;.&#160; Well coined, mystery&#160;word coining person!&#160;</em></p>   <p style="clear:both;"> 
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    <category term="nanoblogging" scheme="http://somnus.vox.com/tags/nanoblogging/" label="nanoblogging" /> 
    </entry> 
    
    <entry>
        <title>Digg the riotous PR!</title>   
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        <published>2007-05-03T07:19:40Z</published>
        <updated>2007-05-03T07:36:10Z</updated>
    
        <author>
            <name>somnus</name>
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        <p>Earlier this morning I was thinking about the &quot;<a href="http://gizmodo.com/gadgets/geeks-will-not-be-silenced/breaking-digg-riot-in-full-effect-over-pulled-hd+dvd-key-story-256982.php">Digg Riot</a>&quot; that happened last night.&#160;Digg executives received a cease and desist letter from lawyers&#160;from <a href="http://www.aacsla.com/">AACS </a>(the HD-DVD <a href="http://en.wikipedia.org/wiki/Digital_rights_management">DRM</a>&#160;encryption folks) asking Digg to remove items refencing decryption keys.&#160; And, fearing they would be sued out of existence, Digg complied. The reaction to Digg removing the initial messages and then removing additional messages critical of the initial deletion was swift and massive, flooding Digg&#39;s front page with user promoted items containing the encryption keys and trashing Digg&#39;s decision.</p>
<p>At first I was fascinated by how quickly the fortunes of a popular social media site were shifted through action taken by the very people that made up its social group.&#160; That in itself would have been fodder for me declaiming on and on for a good week.&#160; But, what really struck me was the way Digg founder Kevin Rose <a href="http://blog.digg.com/?p=74">reacted</a>&#160;the the riot:</p>
<blockquote dir="ltr" style="MARGIN-RIGHT: 0px">
<p dir="ltr" style="MARGIN-RIGHT: 0px">&quot;We had to make a call, and in our desire to avoid a scenario where Digg would be interrupted or shut down, we decided to comply and remove the stories with the code,&quot; he wrote. &quot;But now, after seeing hundreds of stories and reading thousands of comments, you&#39;ve made it clear. You&#39;d rather see Digg go down fighting than bow down to a bigger company. We hear you, and effective immediately we won&#39;t delete stories or comments containing the code and will deal with whatever the consequences might be. If we lose, then what the hell, at least we died trying.&quot; </p></blockquote>
<p dir="ltr" style="MARGIN-RIGHT: 0px">It was&#160;a brilliant PR move (at least as of 2:30am the next day).&#160;It could not have been planned better (hmmmmm...?).</p>
<p dir="ltr" style="MARGIN-RIGHT: 0px">Think about it... </p>
<ul dir="ltr">
<li>
<div style="MARGIN-RIGHT: 0px">Digg relies solely on its user&#39;s to promote items appearing elsewhere on the web.&#160; Its business model is 100% reliant on its user&#39;s actions. If enough of its users act in concert (and DRM seems enough to initiate such mass action) they can cause Digg to display whatever they want. </div></li>
<li>
<div style="MARGIN-RIGHT: 0px">Digg can never truly eliminate the publication of AACS keys, because users can keep adding them.&#160; Digg can only react after the fact.&#160; </div></li>
<li>
<div style="MARGIN-RIGHT: 0px">Digg cannot control the masses&#160;flooding the site with anti-Digg items, if the masses are angry enough to do it. The Digg community could keep this up as long as they wanted to.&#160; There was no way they could win against a backlash and still keep a profitable company going.</div></li>
<li>
<div style="MARGIN-RIGHT: 0px">There was nothing worse the AACS lawyers could do to their business then what the Digg community&#160;itself could do.</div></li></ul>
<p dir="ltr" style="MARGIN-RIGHT: 0px">But, with Kevin Rose&#39;s post the situation clears up considerably...</p>
<ul dir="ltr">
<li>
<div style="MARGIN-RIGHT: 0px">Digg looks very responsive to their users.&#160; Responsive to the point of seemingly (maybe really) risking thier business.&#160; They solidify loyalty</div></li>
<li>
<div style="MARGIN-RIGHT: 0px">If the AACS lawyers do come after them Digg has already framed the fight as David versus Goliath (&quot;You&#39;d rather see Digg go down fighting than bow down to a bigger company.&quot;). And the odds of that are exceedingly slim anyway.&#160; With hindsight they could see that thousands of other sites were in the same boat legally and Digg had no additional liability that would make them a more attractive target.&#160; In fact, there has been little case law on this topic and the publication of the keys may not, in itself, be found in violation of the DMCA since there are legitimate non-infringing uses of the keys (including uses that fall under LoC <a href="http://www.copyright.gov/1201/">exemptions</a>&#160;to the DMCA).</div></li>
<li>
<div style="MARGIN-RIGHT: 0px">Digg&#39;s users quickly went back to digging the same sort of stuff they did before (<a href="http://www.dailyfueleconomytip.com/?p=355">gas prices</a>, <a href="http://www.opednews.com/articles/opedne_alan_kob_070501_impeach_cheney_3f_what.htm">calls for impeachment</a>, and <a href="http://news.bbc.co.uk/1/hi/sci/tech/6614479.stm">gladiator graveyards</a>).&#160; The riot ended, and almost all of the DRM stuff and AACS keys end up off the main page.</div></li>
<li>
<div style="MARGIN-RIGHT: 0px">The stuff Digg pulled from the site before never came back. Without new diggs it didnot end up restored.</div></li>
<li>
<div style="MARGIN-RIGHT: 0px">Digg&#160;(and Kevin) come up looking like roses to the people who&#160;will make their business work (or fail) in the future.</div></li>
<li>
<div style="MARGIN-RIGHT: 0px">They get a <a href="http://www.forbes.com/technology/2007/05/02/digital-rights-management-tech-cx_ag_0502digg.html">ton</a> <a href="http://news.moneycentral.msn.com/provider/providerarticle.aspx?feed=FT&amp;Date=20070503&amp;ID=6832348">of</a> <a href="http://news.bbc.co.uk/1/hi/technology/6615047.stm?ls">press</a>&#160;<a href="http://www.cbsnews.com/stories/2007/05/03/scitech/pcanswer/main2756580.shtml">about</a> <a href="http://www.wired.com/entertainment/hollywood/news/2007/05/digglegal">Digg</a>.&#160;</div></li>
<li>
<div style="MARGIN-RIGHT: 0px">They take only a very minor legal risk to do it.</div></li></ul>
<p dir="ltr" style="MARGIN-RIGHT: 0px">Brilliant!&#160;<br /></p>   <p style="clear:both;"> 
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        </content> 
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    <category term="pr" scheme="http://somnus.vox.com/tags/pr/" label="pr" /> 
    <category term="drm" scheme="http://somnus.vox.com/tags/drm/" label="drm" /> 
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    <category term="dmca" scheme="http://somnus.vox.com/tags/dmca/" label="dmca" /> 
    </entry> 
    
    <entry>
        <title>Zeus Jones</title>   
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        <published>2007-04-27T19:38:03Z</published>
        <updated>2007-04-27T19:38:03Z</updated>
    
        <author>
            <name>somnus</name>
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        <p>I heard the greatest term in a business meeting the other day...</p>
<p><strong>&quot;Zeus Jones!&quot;</strong></p>
<p>Apperently it means an unusual juxtaposition.</p>
<p>Like, &quot;Wow, seeing Tommy Chong and John Ashcroft having dinner togather last night was so Zeus Jones!&quot;</p>
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