What the heck is Scarlet...?

For the past two days ads have been popping up all of the interwebs, on TV and (reportedly) in print for some new series called Scarlet.  Check out the website and trailer. The Web site is very high quality, the ads are on expensive sites (Yahoo, Gizmodo, others), the video is of good production quality and shows up in the usual places, and they list decent actors (Natassia Malthe) and a good director (David Nutter).

Yet the voiceover and actual shots are super cheesey and over the top, it lacks most of the critical details (no network listed), and the trailer scenes seem to make no sense at all (not in a mysterious way - just in a thrown togather randomly way).

It is so obviously a fake or spoof that I have to assume it's a viral ad for something.  What amazes me is that no one has leaked what it's for.  Despite it's cheese factor, I think it;s going to work.  I can't wait to find out who's behind it and whether a (seemingly) large amount of cash and a good lid on leaks can generate guaranteed buzz. I think it can...